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Creative Marketing
Amorr – Creative Marketing
Full-funnel marketing for a gamified dating app.
Client
Amorr
Year
2024
Duration
6 months
Challenge
Amorr faced low app engagement despite downloads — users weren’t progressing beyond signup due to lack of emotional connection.
Solution
We crafted a campaign narrative around ‘Real Love, Real Games’ using reels, memes, and storytelling. Ran App Install & engagement ads with in-app push personalization.
Results
Achieved 99.9% server uptime with AWS
Reduced API latency to <50ms
Implemented WebSocket real-time updates
Built scalable microservices architecture
Optimized database queries by 60%
Technologies/Tags
App Install Campaigns
Brand Storytelling
Instagram Reels
Push Notification Strategy
Google Ads
Influencer Shorts
Performance Creative Design
Client Feedback
"They turned a dating app into a brand — everything started making sense once they owned our socials."
Tushar Tewari
Co-founder, Amorr